Randi Himelfarb
www.himelfarbfilms.com • 917-667-4289 • r.himelfarb@gmail.com
Once upon a time, Randi Himelfarb was the stereotypical film nerd.
Overweight and awkward, she preferred to spend her time going to movies,
fiddling with cameras and editing in her bedroom lair late into the night.
This turned into an outright passion, the peak of which saw her at
University of Southern California Film School
creating original stories with 16mm film
and other filmmakers from
around the world.
Today, Randi is 32% lighter and uses video to tell stories about emerging memes
and the common man. Noted for her innovative video ideas that dramatically increase revenue,
views and establish brand leadership in the marketplace, she continues to build efficient workflows
and lasting relationships with videos for Wired.com, DailyCandy.com, Inkedmag.com, The Science Channel,
WatchMojo.com and her nieces Mia and Casey.
She’s interviewed CEO's and celebrities from
Richard Branson to 50 Cent, slept on the streets of Soho to film the purchase of the first iPhone,
ran for her life on 9/11, made it through security at the Department of Homeland Security in D.C.,
published an essay in 'The Complete Guide to Film Schools and TV/Courses' and followed
models around the world wearing the latest HD camera and 5 inch heels for better shots.
In her free time, Randi grabs one of her super 8 cameras and focuses
it on family members, travels to Rome to find Fellini's film locations, quotes movies
too often, tries to stay fit by boxing and helps her father with his computer.
And, though she may no longer have her lair to hide in,
filming and editing videos remains her sanctuary.
ACCOLADES
YouTube Top Honors - Wired.com News Feature / Will Richard Branson's Spaceship Take Off? / AtomFilms.com - Best Cell Phone Film Winner
Most Effective Advertising. Effie Gold. IBM/PBS Co-Branded Promos Sessions
USC Film School Graduate
Published essay 'The Complete Guide To Film/TV Schools'
Cut production costs 70% by establishing and running the Video Unit for Creatives at Ogilvy and Mather Worldwide
Interviewed Sam Waterston, JLo, Gwen Stefani, Richard Branson, Zac Posen & Spike Lee
CLIENTS THAT PAY THE RENT
50 Cent, American Express, American Red Cross, AT&T, AmbienCR, CondeNet, DailyCandy, Deloitte, DuPont, BananaAttack.com Kids, Hershey's, How-To 5min.com, IBM, (IAB) Interactive Advertising Bureau, Kodak, Lenovo, Meetup, Morgan Stanley, Motorola, Ogilvy Advertising, Jack LaLanne Media Event, PricewaterhouseCoopers, Legacy Event Marketing, Mercedes-Benz Fashion Week Paris, Milan & NYC, New York Fencing Academy, RJR, Sprite Coca Cola, TDAmeritrade, The Science Channel, Time Warner Cable, Yahoo/Hot Jobs, Unilever, WPP Board of Directors, Wired.com.
JOBS THAT PAY THE TAXES
HIMELFARB FILMS
Filmmaker
2006 - today
Produce, Shoot, Edit and Distribute multimedia content for broadband and broadcast channels. Expert knowledge of most content management systems.
Manage and identify resources needed to accomplish production goals. Able to talk to anyone about anything to get the job done. Success in developing ways to increase site traffic and optimize advertising revenue wherever possible with original or existing video content.
Own and operate Final Cut Pro Studio, Avid, AfterEffects, Adobe Photoshop, Illustrator, Motion, Color Correction, Soundtrack, Multi-cam editing, HD,
Panasonic DVX100 24p DV Camera, P2Card, HVX200 HD Camera. Optimize Flash, Action Script 2.0, (X)HTML & Java applications for mobile platforms,
online videos, zoom maps, presentations, slide shows and web page designs.
OGILVY WORLDWIDE NYC
1998 - 2006
Successfully created & coordinated effective Brand communications for Ogilvy's high-profile International clients base.
FREELANCE
Viacom/Vh1 NYC, HDTV Network/Voom Channel NYC,
Fox News network, Wieden Kennedy Advertising, Portland Oregon, 7 Network Australia
EDUCATION STILL PAYING
UNIVERSITY OF SOUTHERN CALIFORNIA
CINEMA TELEVISION SCHOOL B.A. PRODUCTION, 1991
SKILLS THAT MAKE MONEY
EDITING
Own and operate Final Cut Pro Studio and HD, AfterEffects, PhotoShop, Illustrator, Cinema 4D, Certified Avid Media Composer, Flash, HTML, Java, LiveType, Motion, Soundtrack, ProTools, Mixing Board, Color Correction, Dreamweaver, Digital Compositing, Green Screen, DVD Studio Pro, DVD Authoring, HD Editing,
Multi-Camera Editing, Flash Converting. Flash animation and front-end web coding for html splash pages.
Hands-on experience with cross-platform, cross-browser issues, CSS and RSS Feeds. Excellent storytelling instincts.
CINEMATOGRAPHY
Own and operate Digital Panasonic DVX100(24p), HD Panasonic HVX200 Camera. Professional Wireless Mic & Lowell Light Kit. 16mm & Super 8 Film Cameras.
Quickly Set-up on Location. In a Studio. From A Van. Multi-Camera. Professional 35 mm Digital/Film Photography.
PRODUCTION
Ensure and manage that all digital rights and clearances are properly secure. Establish and negotiate estimates, budgets, talent contracts and location costs. Resourceful, collaborative and passionate about new technology. Strong attention to detail. Excellent problem solving record, self-starter, very respectful. Superb communication skills to interface with internal/external partners. Operate independently, recognizing when consultation is required.
FREE
Film Teacher
Design and implement activities and educational for 5th graders at a private school in NYC
I have learned that what it takes to be successful in this industry includes
a passionate attention to details, flexibility, resourcefulness, intellectual agility and
creativity to respond to the rapid and constant changes
internally and in the market.
Enjoy.
Randi Himelfarb
917-667-4289
r.himelfarb@gmail.com
www.himelfarbfilms.com
More Films found at
http://www.youtube.com/user/super8randi
http://homepage.mac.com/super8randi/Menu214.html
From a traditional media companies perspective the best kind of consumer is one that is strapped to his chair, fed content and craps cash.
- David Sifry (Technorati)